About Us

 

MONO NO AWARE

Introducing MONO NO AWARE: A fresh Hip-Hop lifestyle brand based in the Netherlands.

Founded in the West, inspired by the East.

All about core values, transforming creativity & fresh visions, we represent the perspectives of creative individuals sharing the same evolving world. Acknowledging Hip-Hop for the global phenomenon that it is and taking major influences from the Asian Streetstyle scene.

A creative collective bringing people together through Hip-Hop. Establishing their own lane for talent to be recognised. Taking our own place in society, overcoming limitations & challenging expectations. Actively putting effort into shaping our future as well as for the generations that will follow. Leaving a legacy worth leaving behind.

We want to keep the Hip-Hop culture alive and evolving. Change is consistent and we are embracing this without forgetting the steps that we and the ones before us have made to get where we are today. Connecting the past, present & future of Hip-Hop.

We use fashion as a medium to spread our message as we see fashion as a personal extension to express your identity, an artform adjustable to each individual. A collective way to celebrate the individual. Specifically starting off with the Fluffy bucket hat as it's an inspiration from the Asian streetstyle, bringing cultures together throughout our products.